Editorial Standards

Independence

Our recommendations are written by stylists and editors. We accept Amazon affiliate revenue, never directed coverage from designers or brands. We are not affiliated with any Pakistani designer, fashion house, or beauty brand unless explicitly stated.

What we publish

• Editorial style guides (Eid, wedding, mehndi, barat, walima, modest, lawn, pret).
• Pakistani makeup and skincare prep guidance with beauty-safety language.
• Fabric, color, and accessory pairing references.
• Interactive style tools for outfit, color, makeup, wardrobe, and shopping planning.

What we do not publish

• Fake reviews, fake ratings, or fake prices.
• Scraped designer images or unlicensed celebrity photography.
• Affiliation claims with any Pakistani designer unless explicitly verified.
• Medical or clinical skin claims.

Sponsorship policy

Any sponsored content is disclosed at the top of the piece. Editorial guides are never paid placements.